As part of TREE Association’s Palm Tree Initiative, we are launching an ambitious effort: sowing 30 lakh palm tree seeds in 30 days.
This initiative is rooted in both environmental restoration and community safety. Palm trees not only restore the aesthetic beauty of our roads and landscapes, they also play a vital role in reducing the risk of lightning-related fatalities—a growing but under-addressed concern in many rural parts of Bangladesh.
This month-long campaign reflects our commitment to sustainable solutions that are both practical and powerful.
In Jessore, this effort carries even deeper meaning.
Jessore has long been known for its date palm heritage. Through this campaign—starting with 400,000 palm seeds being sown in key areas—we aim to bring back the glory of Jessore’s palm-lined landscapes. In this journey, the support and collaboration of Jessore’s administration have been remarkable. Together with TREE Association, they are helping transform what might seem like a simple planting drive into a long-term legacy of resilience and beauty.
This is more than a tree-planting effort. It is a cultural revival, a public safety intervention, and a promise to future generations.